Some newness as of about 10 minutes ago...

Our friends over at Podium Distribution have wedged a fleet of Novaks for their lobby. They're the good people who have been bringing you DVS shoes,Matix Clothing, and Lakai (a big fat apology to Lakai for leaving them out of the previous post). Even better than having the Novaks, they've put a whole program in place.

" Here's their lobby with the fleet. It's what we used to call potential energy back in the beaker and bunsun burner classes. We think it's great that the skate world is getting into bikes...and here's a sound bite from their program. " In an attempt to encourage healthy and environmentally conscious living practices among its employee base, Podium Distribution has launched the Pedal To Podium program. Pedal To Podium encourages employees to ride bikes to work and lunch instead of driving their cars.
According to the California Institute of Technology, cars emit an average of one pound of CO2 for every mile driven. Multiply that figure by millions of cars driving thousands upon thousands of miles a day and you’ve got a whole lot of heat trapping CO2 being emitted into the earth’s atmosphere.
“Preserving our environment is everyone’s responsibility and every little bit counts,” says Podium VP Brian Dunlap.“Pedal To Podium will help us do our part by providing special incentives to those employees that bike instead of drive.”
Employees who choose to bike to work can take part in the Pedal To Podium incentive program. Benefits include gift cards to local bike shops, iTunes and even cash.
Aside from the environmental benefits, Pedal To Podium also encourages healthy living through exercise. Daily exercise is proven to have dramatic effects on personal health, personal well being, and has been shown to improve brain function. In addition, the average person loses 13lbs their first year of commuting by bike and just three hours of bicycling per week can reduce your risk of heart disease and stroke by 50%.
In 1964, 50% of kids rode to school and the obesity rate was 12%. In 2004, 3% rode to school and the obesity rate was 45%. Between 1960 and today the average weight of a 6-11 year old has increased
by 11 lbs." That's just a sound bite.......check it all out right here PEDAL TO PODIUM.

Rolo sent in this poster that he just saw in SF...we're not sure where...but it's Rolo. And Rolo is sweet..

Speaking of Rolo...who's the little man hiding behind the booze?

Guess who that is and win a Chrysler from Zoltron.



Comments
Is this Tim Rolo? from wisc and minnesota?
Posted by: teresa burris | May 9, 2009 12:47 AM
It feels like I just got out of church. Not the good kind of church, but the kind where you come out hating the preacher. The use of the soapbox should really be limited to people with views that other people care about.
Posted by: Special Goodness | October 16, 2008 04:25 PM
that is a good looking poster. iwant
Posted by: meli | October 16, 2008 12:20 PM
Whoa-whoa-whoa! Hold on a minute here. What's this shit about improving brain function?!? Have you met Stevil?!?
Posted by: JP | October 15, 2008 01:24 PM
There's a lonely out of place Cervelo there...
Technically there is no energy stored in the bikes...Unless there's something you're not telling us.
Posted by: Nick | October 15, 2008 09:22 AM
seems like people miss steve
Posted by: rik van hooydawg | October 14, 2008 08:54 PM
Here, here! I have an office job, and on a normal week I'm good for about 80 miles by bike. On the days that I drive my mood and productivity take a nose dive.
Also, I just did a quick search, and that's a Mike Giant poster. I didn't know that he was into bikes. Rad! http://theworldsbestever.com/2008/10/10/mike-giant-at-white-walls
Posted by: Beefy McManstick | October 14, 2008 05:58 PM
I think Burton Snowboards got a similar deal together this past summer. Except they had some goofy beach cruisers with paul frank logos all over them.
Posted by: szkot | October 14, 2008 05:33 PM
Looks like Matt R.
Posted by: Loudass | October 14, 2008 04:16 PM
death machines indeed!
" power to the people "
Posted by: Joe | October 14, 2008 03:57 PM