"A rock star is not someone who takes the temperature, who gauges the marketplace before he creates his "art". A rock star is someone who needs to create and is willing to tolerate the haters along with the fans. He’s someone who incites controversy just by existing. That’s what we lost in the dash for cash. Unique voices. I’m not saying we haven’t ended up with some pleasant music, but it just hasn’t hit you in the gut, it’s the aural equivalent of Splenda, it might do the trick, but it’s not the real thing. The real thing grabs your attention, drives down deep into your heart and lodges itself there. A rock star doesn’t follow conventions, doesn’t go disco or add drum machines just because everybody else does. A rock star exists in his own unique space, and if you met him you probably wouldn’t like him. Because he tends to be self-focused to the point of being narcissistic. Because he cares. He needs to get his message out." - Bob Lefsetz

The world needs more rock stars...hell...the bike industry needs more rock stars...and I'm not at all insinuating that Swobo holds any of this ability....it's just a great quote that needs to be applied around the world at the moment.