How to Avoid the Bummer Life: I had this exact dream last night...

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You can read more about how pleased they are with themselves here:

http://www.brandweek.com/bw/news/sportsent/article_display.jsp?vnu_content_id=1002984970

Posted by: AK | August 14, 2006 08:51 PM

Clearly photoshopped...

Posted by: Roberto | August 14, 2006 03:26 AM

In retrospect, the cyclist does seem to go awfully fast at the beginning. The Specialized logos appearing periodically on the crash barriers and the instant replay at the end of what's supposed to be a live feed are suspicious also.

Posted by: Fritz | August 12, 2006 06:30 PM

Yeah, thats the one. Actually, believe it or not, I thought this was kinda fishy. IE, something that was produced by THE MAN, but it made me feel good just the same. Now if you will excuse me, I gotta go sew some handmade patches on my jacket, tidy up the squat, and finish my latest zine about squelching El Corpo.

Posted by: Stevil | August 12, 2006 12:54 AM

You mean the dream where a big company and their viral marketing campaign tried to dupe you?
http://cdn.specialized.com/bc/microsite/movies/

Posted by: AK | August 11, 2006 07:33 PM

I had this exact dream last night...

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